Hyaluronic Acid - why you need this key ingredient for ageless skin
Everyone has heard about Hyaluronic Acid… But what exactly is it, and how does it work? We’re here to explain all you need to know! Sneak peek: it’s an age-defying ingredient that you don’t want to miss out on!
So, what is Hyaluronic Acid?
Although Hyaluronic Acid (HA) may have a harsh sounding name, it’s actually a naturally-occuring substance in the body. This miracle molecule retains water and is particularly effective in replenishing hydration levels in the skin, plus it helps to prevent moisture loss!
The easiest way to explain HA is to visualise fresh, baby skin - it’s so soft, plump and full of volume… That’s because the HA levels in young skin is at the highest. Just like collagen, as we age, the levels of HA in our bodies decreases, resulting in skin that appears drier and less elastic, making those fine lines and wrinkles more visible.
How does it work?
Each Hyaluronic Acid molecule attracts and holds onto a THOUSAND times its weight in water, so just one gram of HA can hold up to 6 litres of water! This level of hydration in our skin helps to protect our natural barrier function from Transepidermal Water Loss (TEWL) and free radical damage, leaving our skin plump, toned and firm.
Benefits of Hyaluronic Acid in your skincare
As our Hyaluronic Acid levels decrease over time, it’s important to supplement this magical humectant back into the skin via your skincare.
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The greatest benefit of HA is its anti-ageing properties. When our skin is adequately hydrated (with the assistance of HA), the signs of fine lines and wrinkles are minimised and our skin appears lifted and firm.
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When pairing HA with active Vitamin C, we take its benefits to a whole new level! Vitamin C is another anti-ageing ingredient that is excellent for brightening the skin, targeting hyperpigmentation, sunspots, blemishes and uneven skin tone, while supporting collagen production. Pairing these two powerful ingredients together will deliver age-defying results.
- HA is also incredibly gentle, calming, and weightless on the skin, so it’s perfect for all skin types - even the most sensitive, oily & blemish prone.
How to get your Hyaluronic Acid boost?
To maximise the benefits of this amazing ingredient, many of our products feature a vegan-souced Hyaluronic Acid, as well as an intensive boost of natural bioavailable vitamin C (from our native extracts such as Kakadu Plum) for double the benefits!
Applying the following products rich in HA twice daily will leave your skin nourished, supple and firm:
✔ Wild Kakadu Hand & Body Cream
